Sunday, November 25, 2007

Incentive Marketing - The Great Debate

I am sure you all have heard about the "incentive" side of affiliate marketing, and I am sure you have heard Hydra, Neverblue, Max Bounty and Click Booth and many others not accepting, or very selectively, accepting new incentive publishers. Why though? Well, sadly enough, there are some incentive publishers that generate poor leads- whether that consists of fraud or duplicate completions.

So you may be saying, "Okay, so stay clear of incentive marketing"... WRONG. There is no reason to stay away from it, if you are ready to put in the time, incentive marketing can make you, if not more, money than regular marketing. COPEAC, CPA Storm, Instant Dollarz, and Revenue Universe are some of the biggest incentive publishers and still gladly accept new signups. It is YOUR JOB to keep fraud from happening. If not, your affiliates will drop you, withhold payments, and other things until you can prove that you are ready to combat fraud.

The thing with incentive marketing is that it is more customer interaction. You HAVE customers to cater too now. Your customers sign up, complete an offer, refer friends, and you have to compensate them for doing so. They may ask you questions, ask for help, and you need to be polite and help them as much as you can, or there is a possibly they won't refer to your site, causing you to lose customers, and profit.

There are scripts that set up incentive sites for you, the one I use is http://www.scripts.freebielifescripts.net. Very helpful, and its looks nice too! For example of incentive sites, you can check out http://www.anyfreepaypal.com, http://www.100.thefreebielife.com, http://www.key2free.com/prizes or http://www.anyfreehdtv.com. There are plenty of other incentive sites, but thats just to name a few!

So has I said, incentive marketing can be very profitable, if done correctly. You will see at first, it may be very time consuming. You need to advertise, advertise, advertise! Good luck!

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