Search Marketing (PPC) 101

Ah search marketing, doesn't it seem like all the "cool kids" do it? Well, yes, they do, because they know it can be profitable.. IF DONE THE RIGHT WAY.

So what is the "right" way then?
Okay, lets do a little test. I went to Google and typed in "credit card" and 18 SPONSORED RESULTS came up. Now I typed in "natural herbs" and only 3 sponsored results came up. See the point I am making? But its up to YOU to find that "perfect" niche, whatever it may be. The point: don't promote a product/service that you see everyone else is, that is going to get you nowhere but to your bank crying because AdWords or whoever is draining your account and you are not generating and sales or leads.

So how much is the "right" amount to spend?
Well, before you start spending $1000+ a day, do some tests. Spend no more than $50 a day to start, and if you see that you are generating a fair amount of revenue, start increasing the amount slowly, and, obviously, you will start to see your revenue and profit increase as well. When first starting, don't invest to much until you see a return.

Who is the "right" Affiliate Network to use?
Any! However, some networks have campaigns set up specifically for PPC advertising. Sites like Hydra Network, Neverblue Ads and Click Booth are those sites (and the sites I like to use for PPC). Theres plenty of other networks you can use, but those, like I said, have some campaigns that are just perfect to use for PPC marketing.

So that's basically it in a nutshell.

If you have anymore questions, comment them and I'll answer!