Advertise... in the right places

This post is for those who own, and make money, via websites.

You will obviously want to drive users to your site, but the quality, and loyalty of those users depends on where they are coming from. You can try Adsense, but there are certainly more reliable, and cheaper ways to gain visitors to your site besides that.

For example- you own a sports related website. Though it may be common sense (but I see this done all the time), do you really think you will get traffic by buying ad space on a "make-up" related website? No. And if you do, odds are they will never come back. Loyalty is missing with that purchase. You would however get the quality traffic from say purchasing ads on a "Sporting Goods" website.

I know this may seem like basic knowledge, but I see the strangest ads on unrelated pages (that I know aren't AdSense ads).

Take this into consideration next time when you are thinking about advertising.